Everyone from athletes to celebrities to entire companies and brands including Google are supporting the movement to eat more green and plant-based foods. Now, it seems as everyone knows at least one vegan in their circle.
The vegan market has exploded, resulting in thousands of new vegan products and bars, fast-food chains, and restaurants are starting to accommodate with plant-based alternatives.
Vegan trend statistics show that this isn’t just a growing trend. There are facts that everyone should know and these facts prove that veganism won’t go anywhere any time soon.
The Vegan Population: Key Statistics
Here are the key vegan statistics:
- 6% of US customers say they are vegan which is a 600% increase compared to 1% in 2014.
- In the UK, around 1.16% of the population reported being vegan in 2018 which is a 300% increase from only 0.25 of the population was reported.
In 2014, only 1% of the population in the US labeled themselves as a vegan. Apparently, the numbers are ground and in this case, this sixfold increase by reported by a research done by GlobalData company.
Another fact is that 39% of people who aren’t vegan are trying to incorporate healthier and plant-based foods into their diets.
The golden question is who is leading this increase in vegan popularity?
Nearly 40% of millennials identify as vegan, Generation X and Baby Boomers tie at 21% each with 2& of seniors labeling themselves as a vegan.
The vegan trend statistics UK show that veganism is also booming in the UK. There was an approximately 300% increase in vegans from 2014 until today. The same report shows that 14% of the UK are vegetarian and 31% eat less meat.
Around the world, the popularity of plant-based diets growing as well. A meatless diet is especially popular in Western countries like the UK and US, however, vegetarianism is slowly taking over the world.
- In Canada, vegan and veganism are two top search words. In the Google Trend report, plant-based diet is on the top of the list.
- The number of vegetarians in Portugal has grown by 400% in the last decade.
- A record number of Australians have adopted the plant-based diet.
- Italy has the fastest-growing vegetarian population, 1 94% increase from 2011.
- Data shows that only 21% of Germans consume meat and the vegan population in Germany has doubled in the last ten years.
- China is one of the largest meat markets in the world but since the Chinese government released new dietary rules and guidelines, veganism started to grow. New dietary guidelines encourage the population to reduce meat consumption by 50%.
Plant-Based Milk is Experiencing an Incredible Increase
The vegan milk market is expected to reach $16 billion. Internet grocery delivery company Instacart confirmed that searched for “non-dairy” went up by impressive 222%.
One of the largest dairy manufacturers, Elmhurst Dairy in New York, ceased its operation after 90 years because of the decreased customer demand.
Moreover, non-dairy milk sales in the US increased by 61%.
While the demand for non-dairy milk is growing, the demand for regular, dairy milk is declining.
The dairy industry, in general, is getting scared. More and more people are becoming aware of the problems with dairy products.
Vegan Meat is Going Mainstream
Besides the milk industry, the meat industry is taking notice as well. The president of the Meat Industry Hall of Fame, Chuck Jolley said that vegan meat alternatives are one of the greatest challenges for agriculture.
Beyond Meat is a company that focuses on developing plant-based meat products. They’ve created the famous Beyond Burger that smells, looks, and tastes like real meat. When cooked, these burgers use beet juice to imitate bleeding, just like real meat does.
In many grocery stores and supermarkets, you can find Beyond Burgers. The company is based in LA and already won over numerous investors including Bill Gates, Leonardo DiCaprio, and the Human Society.
You can find Beyond Burger at all 466 locations of the US burger chain TGI Fridays.
Vegan Athletes and Celebrities
Among all the vegans in the world, there are notable professional athletes and celebrities.
Some celebrities like Joaquin Phoenix, Alicia Silverstone, Woody Harrelson, Peter Dinklage, and Paul McCartney have been vegan for years.
Kendrick Farris, a weightlifter who competed in the Rio Olympics, Venus Willians, a tennis start, Patrik Baboumian, a former bodybuilder, and Heather Mills, a skier who holds multiple world records are also vegan.
In the “From the ground up” documentary, Rich Roll shows how top athletes are powering their impressive performance with plants. Another inventory “The game changers” will change the way you look at meat.
The documentary is produced by Fames Cameron and features Arnold Schwarznenegger. It tells the story of James Willks, a special forces trainer as he travels the world on a mission to find the truth behind the myth that meat is necessary for strength, protein, and optimal health.
Tom Brady is the greatest football quarterback of all times and he eats mostly plants. His diet consists of organic food only – 80% vegetables and 20% lean meats. He is so passionate about veganism and plant-based diets he even launched a home delivery service offering healthy, plant-based meal kits.
More and more NBA players are going plant-based to increase their endurance and boost their stamina. Boston Celtics superstar, Kyrie Irving announced in 2017 that he went vegan in an attempt to improve his playing. He credited his skills to his new plant-based diet is one of Nike’s advertisements.
Other NBA athletes who switched to a meat-free diet include Wilson Chandler, Damian Lilliard, Garrett Temple, JaVala McGee, and Enes Kanter.
What Do Vegan Trend Statistics Predict for The Future
As the vegan lifestyle goes mainstream, it is beginning to be associated with sustainability, health benefit, and compassion. The vegan statistics and numbers speak for themselves. The reasons why so many people are swapping meat for vegan products vary, however, the main reasons are the environment, health, and animal welfare.