A focused and effective marketing strategy can be pursued on a small budget and can generate a large increase in sales for your vegan business. Creating a strong, clear brand message and communicating with customers creatively can impact your marketing campaigns and grow your business’s profit margin.
There are plenty of ways you can use for marketing vegan products today that won’t break the bank.
In this article, we will outline some of the best low-cost strategies to promote your vegan brand.
Publish High-Quality Content
This strategy should be obvious and yet there are so many businesses producing low-quality content.
Publishing informative, catchy, and great content is free and you can do it yourself. If you think your writing skills are not so good, you can hire someone to come up with interesting blog topics.
Go for something that is interesting to read, for example, top 10 vegan recipes you can cook for $50 or less. There are so many topics to write about. Use your blog and your content to connect to your readers and your potential buyers.
One of the best ways to marketing vegan products or any type of product is through infographics. If you want to explain your products to your customers, don’t use videos. Use infographics instead.
If you have infographics on your website, other websites will use them to improve their content. They will add a link to the source (your website). These links will drive more traffic to your website and improve your SEO.
Make sure all of the data from your infographics is accurate.
Stay Active on Instagram
Instagram is one of the most popular social media channels for marketing vegan products online. Why?
There are so many vegan influencers on Instagram who can help you promote your brand.
Unlike a blog post that may take hours to write, Instagram is just photos. You will still need to write creative captions to drive engagement, however, as long as you have a creative team, you will have no problem coming up with catchy captions and hashtags.
Despite what people think, you don’t need to spend thousands to create high-quality video content. You don’t need to purchase expensive equipment as you can use your smartphone to record short videos.
It is proven that videos help businesses benefit from higher click-through-rates and conversion rates.
One of the reasons why marketers love using videos as a marketing strategy is because they are creative and versatile. It is easy to distribute the same videos across your marketing channels.
You can upload the videos to your website, YouTube, Facebook, Instagram. You can also send videos to people on your email subscription list.
You are familiar with the benefits of creating video content and using Facebook, Instagram, and other social media channels. However, live videos combine both of these strategies into one effective marketing method – go live on Instagram, Facebook or YouTube.
Live videos help create an authentic interaction with your audience and the opportunities are endless. You can talk about different topics, why eating vegan products is healthy, how buying animal-free clothing protects our furry friends, etc. But make sure not to be too aggressive. Remember, your audience doesn’t consist of vegans only. There are people who are meat-eaters and yet want to try vegan cookies or delicious vegan salads. Use your live video stream to host a Q&A segment with your social media followers. You can respond to their questions in real-time.
Organize Contests and Giveaways
Who doesn’t love a free gift? Give away fun and desirable items to build brand awareness and connect with potential customers. The items don’t need to be expensive. You can offer ebooks, checklists, and something that doesn’t cost you anything but your time.
You can also create a viral marketing effect by making your contests and giveaways even more attractive and fun.
Milk the Media
Getting your vegan business features by the media is best free marketing. There are a few different ways to capture the attention of the media. You could do something for the community.
For example, if you are running a vegan catering business, you can offer free breakfasts to the homeless or free lunches to children in your local school. You can sponsor an event by donating your products as prizes or giveaways, you can host content or nominate yourself for a business contest.
There are other ways to market vegan business. You could seek opportunities to be interviewed for TV, radio, print, etc.
Team Up with Other Vegan Businesses
If your vegan business is a location-based business with a physical store, one of the best cheap marketing ideas for vegan products is to team up with other local businesses.
Whether you partner with a similar shop to do a campaign or work to promote one another, this type of collaboration can have a huge impact on businesses with limited budgets.
When considering which local business to partner with, think about a brand that might complement yours. For example, your vegan coffee might partner up excellently with the local vegan bakery.
Partnering with a business that complements your own brand’s products or services is a great way to reach a relevant audience that may have not considered your products in the past.
Also, you might also consider teaming with a non-profit organization to gain more exposure.
Create Winning Email Marketing Campaigns
Another effective and cheap marketing idea for your business is to create email marketing campaigns.
Email marketing is a great tactic for engaging new leads and reaching new potential customers, no matter whether they are vegans or not, where they live or spend their time on the web.
This tactic can also keep you in touch with your current customers.
The best part is that it is cost-effective while being far-reaching. The costs involved to send emails are minimal. The time it takes to create the message and send the email is also minimal compared to other marketing tactics.
Ask for Referrals
Asking your satisfied customers for referrals is one of the best marketing ideas because it can be used for almost all businesses from any industry, including your vegan business.
Who knows your products better than your customers?
Take advantage of their loyalty by giving them an incentive to refer friends and family to your company. Referrals are an inexpensive way to bring in new leads that will have an interest in your vegan products.
Sometimes, all it takes is thinking outside the box and a little creativity to get more out of your limited budget.